O DANIELA PASSA
O DANIELA PASSA
Service Design & UX Research
Guiding organisations through digital and cultural transformation
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Ecosystem thinker > I believe in taking a holistic approach to service design, considering all interactions within the service ecosystem. This encompasses the digital and physical aspects, as well as the people, bureaucracy, and processes involved.
Collaborative innovator > I bring diverse stakeholders together, fostering collaboration using participatory design tools to bridge diverse perspectives.
User empathiser > I prioritise designing services and products that revolve around the needs and aspirations of users, by employing human-centered design principles.
I am learning > more about designing circular services, system thinking, approaching public institutions, the use of AI and actively enhancing my technical skills in UX.
Selected Work
Serving citizens through public institutions (Government, museum, hospital and no-profit)
Clients & partners
